Whilst it can be tempting to outsource a lot of strategic thinking to agencies, there’s so much long-term value in building internal team capability through mentoring and coaching. I use a practical, jargon-free approach which is all about using simple frameworks to get to powerful outcomes.
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I share this with my mentees, helping them think more strategically about their challenges and get to better outcomes, fast.
Some example areas I mentor & consult on
Vision and Purpose – where are we going, how do we define our North Star?
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Strategic Clarity – is our strategy actually a strategy?
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Demonstrating the value of marketing – creating an ‘outcomes cascade’ and measuring what matters.
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Product-market fit clinics – why aren’t they buying what we’re selling?
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Segmentation, Positioning and Messaging – becoming an essential part of our customer’s life.
Working with the world's best marketing teams
